Being India’s flagship start-up marketing company, Boring Brands encourages start-ups to dream some marketing hack and then  experiment to decide whether that works or not but it hurts when we see a beautiful product or service using an expensive media unwisely.   When we woke up today to HT, we noticed a full page ad [...]

Excerpt of interview of Boring Brands founders with exchange4media, Aakriti Bhargava and Anshul Sushil talk about how they see marketing evolving in start-ups. What are the typical marketing campaigns that a start-up should do? Depending upon which phase the start-up is in, they could be looking at any of the five campaigns: Creating awareness / [...]

Time flies. Especially when you work for and in a start-up. 1 October, 2009 – When Aakriti started Boring Brands, it was just an idea to help start-ups. Exactly 3 years later, we have worked with 50 start-ups , met atleast 200 of them in various events and activities. Every day of the last 3 years [...]

In December 2011, BabyOye.com had announced that Karishma Kapoor has joined in as the single largest shareholder (read) - And this followed with Karishma Kapoor all over the website, including some campaigns where in you could get a chance to  meet her (if you spend more than Rs 1000 on the site that is) etc. Look [...]

  MediaNama.com is inviting speakers for #NAMA, it’s first and flagship conference to be held on October 10 at The Westin, Gurgaon. They are looking to put forth a conference with a healthy mix of ideas, thought leadership and with important operational questions being addressed, with the intent of defining a sense of directions in [...]

It is one thing to play some sport and it is another to be in a business of sports! But not in India, yes! We are talking about Sporstpersons turning businessmen. It seems the eCommerce bug has bit them too! What started with Zaheer Khan and Shersingh.in, Yuvraj Singh and Exclusively.in, seems to have caught attention [...]

We are looking for PR person for the post of Assistant Manager. Qualifications – 1. Should be atleast 1 year experience 2. Should have worked in a PR agency (Preference given to experience in Education sector) 3. Can be a graduate, Post Graduation will be preferred but not necessary 4. Candidates with great communication skills – Written [...]

Coca Cola’s White Christmas Cans – It Came, It Confused and It got Canned! From WSJ.com - Coca-Cola Co.  is switching back to its time-honored red just one month after rolling out its flagship cola in a snow-white can for the holidays. New seasonal cans in red will start shipping by next week, as white cans—initially expected to [...]

With grave concerns over last few months on women safety, Aakriti Bhargava, Founder – BoringBrands talks about the issue in Times of India (16 March 2012). More so, because most of the employees at Boring Brands happen to be women. Self Safety should be the last thing when women professionals are working towards making their career.

Taken today on 5 March 2012 using Alexa.com Should this be true then we are living in really exciting times when Indian consumers are now transitioning to the e-commerce era! What do you think? Which one will prevail? And the biggest question of all – who will emerge as leader from now onwards?

Appreciation Call a journo to a press conference and gift him – old practice, but difficult for companies to let go. However, journalists don’t mind. Well some even welcome it. Incentive (or whatever you wanna call it) Ask them to write a blogpost /piece on your product to win something.That is not likely to go [...]

I get 100s of emails every day (90% spam) – newsletters, promotional emailers, group mails and somewhere in between a personal email…

I learnt this in my first job at a PR agency.  Writing press releases may seem to be a tough job, until you answer two questions. Why now and who cares? Lets take some examples to bring more clarity. A school announces its admissions at the beginning of the season, and who cares for it [...]

“NewtTitter” is about to come in our lives and it promises to alter our lives for ever and after. But, before we embrace the new twitter with same love and emotion like we did with Twitter, lets just note down what we really need on Twitter? Let’s see top 7 features that twitter should have… [...]

Credibility is one of the few factors which customers attach a lot of importance to. Refferals, testimonials and third party endorsements come into play here. Thus, media and its role in building your credibility. Having said that, it is very difficult to get media attention. So here are some tips that can go right for you.

When the Old Spice launched its campaign in February , little did the guys at W+K knew they are going to create history with “The Man Your Man Could Smell Like”… Watch the TV Ad which started it all in Feb 2010- But last week, W+K decided to take it to an interesting next level. [...]

All of us agree that it is good to have a symbol for our currency. But is the chosen symbol right? From Brand point of view… 15 July 2010 is a milestone day for Indian Economy. It is the day when the” rising- like-hell” Indian Economy has finally got a face which is as unique [...]

When thousands flock a mall, the realty value shoots up, advertising value shoots up et al.

I remember reading an interview of a very prominent personality in the Indian IT Industry – Ganesh Natarajan. He had said that the networks he had formed in his grad school get him regular substantial business. I was awed by the amount he had quoted in the article, but my short term memory fails to [...]

The video features Puneet Agarwal, IIMA, who details down his recent initiative CATPRO on CNN IBN. Puneet, Co-founder of One Learn is talking about how his Twitter account aimsto help MBA Aspirants prepare well for CAT. One Learn is client of Boring Brands. The video also features – Aakriti Bhargava -Founder of Boring Brands.