Archive for category: Boring Brands

How brands are riding the digital media wave

How many of you remember one of the most successful Facebook campaigns in recent...

The four myths about a viral campaign.

Recently, I came across a report by HubSpot and YouTube stating that video consu...

From ‘Ambitious Couple’ to ‘Super Couple’: The Unconventional Story of BoringBrands’ Founders

Being an inspirational couple is not just about staying together, it’s about cha...

A blueprint for effective crisis communication

Continuing our efforts to create an interactive and learning working milieu, whe...

How to use colour psychology to make your logo more expressive?

Do you know what defines a start-up’s identity? A great logo! A logo gives a bra...

Five times a new logo backfired.

Stitched proudly on your t-shirt, imprinted on the beverage you can hold dearly,...