In this digital era, new-age brands are tapping on the power of social media to reach millennials. The more successful a social media campaign is, the more it benefits the business. In the rush to attract more eyeballs to their campaign, brands forget that the message has to be delivered to the right audience in the right place and at right time.
How many times have you laughed while watching your favourite YouTube star’s funny videos and then paused to wonder – Woah, how much money do they make? With the popularity of social media, more and more people have turned to social media channels to expand their business. YouTube is one of the most popular ones for the same.
January 20, 2018 | Entrepreneur India | 4 min read | Read More
Every social media campaign these days has one mandate by the client – it should go viral. The enormous consumption of social media platforms has resulted in the rise of digital marketing agencies that ensure the virality of the product, while promising maximum reach. For all start-ups, new media is one aspect they cannot ignore.
December 18, 2017 | Entrepreneur India | 4 min read | Read More
Smartworks launches its new Brand in India Spearheaded by “hassle free” video campaign featuring Brijendra Kala
Smartworks launched its brand with the tagline ‘Workspaces That Work for You’ through its new brand video campaign released yesterday which has already received 5 lac views. Smartworks aspires to reinvent India’s workspaces with a simple motto – “Create office spaces where people ‘want’ to go, not just ‘have’ to go!”
December 22, 2017 | News Barons | 4 min read | Read More
With Diwali less than a fortnight away, several brands have intensified their marketing activities in order to establish connect with their consumers. The key theme of their advertising is happiness and togetherness. Most of these campaigns show the endearing moments and emotions when a family gets together on such festive occasions.
October 18, 2016 | AdAge India | 4 min read | Read More
Leaving its online only and no ads strategy behind it, smartphone company OnePlus has embraced advertising, but is still staying away from being aggressive on traditional media. Instead, it’s focusing on creating new content for digital, month on month.
October 04, 2017 | Economic Times | 4 min read | Read More
Revv, the self drive car rental brand, has released a short digital film to announce its new product offering ‘SWITCH’, a car subscription program. Crafted by BoringBrands, the film depicts the monotonous life of a man who is caught up in his everyday routine, tied down by the stress of responsibility.
May 22, 2017 | AdAge India | 2 min read | Read More
Every advertising agency likes to be recognised and awarded for its great work. However, most of the large agencies dominate the traditional awards. That is why afaqs!, in the year 2015, launched Foxglove Awards to give an opportunity to agencies less than 12 years old to express themselves creatively.
May 19, 2017 | Afaqs | 5 min read | Read More
ICICI Bank has collaborated with stand-up comedian Abish Mathew for a 12-day-long campaign that aims to bring out the ease and effectiveness of ICICI Bank’s iMobile app. The app, with over 150 features, has been designed to make banking simpler.
March 02, 2017 | Afaqs | 3 min read | Read More
vdonxt asia Awards 2017: TVF's Arunabh Kumar is Person of the Year-New Media; AIB wins Person of the Year-Content Creator
vdonxt asia, India’s largest convention on the rapidly growing digital video space had a power-packed first day at the Westin in Mumbai yesterday. This was the first time the event was held, and it brought together everyone who is a stakeholder in digital video.
January 13, 2017 | Afaqs | 3 min read | Read More