BlueStacks Case Study – PR Activity

Challenges

  • Building an Indian concept by highlighting the Indian usage in form of case studies.
  • To amplify brand equity.
  • Category awareness.
  • Highlighting how BlueStacks is disrupting the traditional console business.

Result

  • Created and amplified brand recall among the startup & tech community.
  • Surge in In-Bound request from the mainlines media.
  • Established transition/shift from being a android emulator to mobile gaming plateform.

Solution

  • Focus on India & Worldwide trends on gaming.
  • Monthly interaction with Startup & Technology media and building tech influencer base.
  • Press Announcements.

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BIG TICKET ANNOUNCEMENTS

COVERAGE BOX

BlueStacks ( Dec 2015 – Dec 2016 )

BlueStacks2

  • Exclusive with The Economic Times
  • Reached out to Startup & Tech portals and received coverage in multiple tech portals.

BlueStacks & Twitch

  • Exclusive with The Economics Times & IANS
  • Reached to other tech/startup media & initiated stories on how BlueStacks is the game streaming seamless and hassle free via Twitch integration.

BlueStacks & Twitch

  • Reached to other tech/startup media & initiated stories on how BlueStacks is the game streaming seamless and hassle free via Twitch integration.
  • Exclusive with The Economics Times & IANS

BlueStacks & Google Cloud Plateform

  • Exclusive with The Economic Times – All Edition & IANS
  • Reached out to Tech Media for the story on live streaming & gaming.

BlueStacks & Facebook Live

  • Exclusive interaction with Nikkei Asian Review.
  • Received coverage in multiple online portal basis IANS Flash

BlueStacks & Facebook Live

  • Exclusive interaction with Nikkei Asian Review.
  • Received coverage in multiple online portal basis IANS Flash

BlueStacks in Industry News

  • Strategy: Tracked PC & Gaming trend of 2016. The reports & findings helped in surge of inbound stories on gaming.
  • Built thought leadership when gaming industry was talking about virtual and augmented reality.

BlueStacks in Digital Magazine Cover Story

  • Strategy: We reached out to the journalist with a pitch on how BlueStacks has bridged the gap between mobile and PC, highlighting the advantage of playing games on computer/laptops.
  • The journalist was nostalgic about the app player since he uses to WatsApp using BlueStacks during his college days.

BlueStacks in Digital Magazine Cover Story

  • Strategy: We reached out to the journalist with a pitch on how BlueStacks has bridged the gap between mobile and PC, highlighting the advantage of playing games on computer/laptops.
  • The journalist was nostalgic about the app player since he uses to WatsApp using BlueStacks during his college days.

Coverage Result