Purplle.com partnered with an international brand, Gillette to promote their new women’s razor Venus, to be launched in the market.
Gillette Venus was exclusively available with Purplle.com for 8 days and they decided to offer Rs. 100 cashback. The product was priced at Rs. 250 and is targeted to SEC BC category women, who are always time-strapped and essentially live in tier 1-2 towns.
The requirement was to create a compelling narrative and execute it across digital mediums – primarily focused on Facebook to drive engagement and traffic.