public relations
It is all about saying the right word at right time at the right place. It's what you want to say but in the words that consumers want to hear!
social media
Never before has consumer played such an important role. Today, brand building is just not FOR the people, it is BY the people and TO the people. This is the age of social media.
branding
Ogilvy said "customer is your wife" - we say "she is your girlfriend" - You can take your wife for granted , but dare it not with your girlfriend. It is the age of consumer pampering.
content marketing
Two aspects are critical for great content - Consumer-centrism and Completeness - from an email to Facebook status. And it works!

Marketing Sparks for your Start-up

Boring Brands is India's first (and perhaps World's first?) start-up marketing company for entrepreneurs who are starting up a new business idea or a new age activity. Started in 2009, with experience of 70+ start-ups, we sure know how every element of marketing, when put together can make a start-up, a force to reckon with and lead it to be the next kick ass company. From Brand strategy to Media buying, From designing a Logo to a Print ad, From PR to Social media, we have got your back!

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from the blog

Kanika Bhatia, Senior Executive – Marketing

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February 19, 2013  |  boringbrands  |  

Graduate from Shri Ram College of Commerce (SRCC), Kanika’s ambition is to make it to the ivy league one day.

Quick 5 with Boring Brands’ Bhargava & Sushil

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January 28, 2013  |  boringbrands  |  

Excerpt of interview of Boring Brands founders with exchange4media, Aakriti Bhargava and Anshul Sushil talk about how they see marketing evolving in start-ups.

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