One Plus Case Study – #TheJubiliantJourney


'We make smartphones. Help us make them the best the world has seen.' - OnePlus

  • Within 4 years of its birth, OnePlus has managed to become the flag-bearer in the smartphone segment.
  • Being the first-ever invite only phone, the company is already touted as a youth brand to watch out for.

Download Complete Case Study

What was the Agenda?

  • ‘We want to be the best premium smartphone, not the biggest!’.
  • And that’s how OnePlus has been going ever since their launch.
  • The bull’s eye in this campaign was to launch the exclusive Dash Charger Feature of OnePlus phones but, without getting all commercial and vocal about it.

Identifying the Goals

  • Launch the ‘Dash Charger’ feature with a bang.
  • Use Diwali occasion for emotional connect.
  • Use the concept speak volumes about the brand’s value.

How we plan to do it?

There are many short films around human emotions - Mother's Day, Wedding, Relationship etc.
We Decided to do a first on mobile phones!

  • The Idea: Tap into the festive spirit.
  • Connect: How people living in distant cities for work try to strike a balance in personal & professional life.
  • Promote: How important is a charged phone in our busy lives nowadays.

What we did: The Route

15 Days of hard works & Execution, 3 days in Ladakh, 2 Days in Mumbai


  • Contest was launched to grab more eyeballs on #DIwaliDash.
  • A video teaser was updated on the official social media pages of OnePlus.


  • The Film was officially launched on 18th October 2016 across all domains.

    Watch Film

Visible Statistics